ewangle wrote:Peter_IK wrote:Also, we own the amps that we model in TONEX - including the very expensive Dumble which we do still own and plan to continue keeping in our possession - so "generic" is the very last word that would describe the TONEX Tone Models.
Peter, thanks for your explanations. So why did IK capture your Dumble vs. modeling it as usual in AT5 and offering it as a Custom Shop purchase? I'd be fine with buying it a la carte, which makes it more affordable vs. paying up to $250 because it's only in MAX. What's the strategy going forward to decide which amp goes in which product? Why would someone want to pay for MAX when someone else will likely soon capture another (perhaps similar) Dumble and download for free off ToneNET?
Thanks.
TONEX was coming out and we had purchased a Dumble to feature as a great incentive to get TONEX MAX since the amp was very rare and not in the realm of purchasing options for most of our user base. Also, to component model something for AmpliTube 5 it would be more difficult with a Dumble since the components are usually covered in epoxy to make sure the circuitry remains as secret as possible (or you'd likely ruin the amp trying to get around this).
Also, Dumbles are upwards of $150,000 (including the one we bought and still own) so hat's off to anybody that would like to give Tone Models of those away free on ToneNET. I have a feeling anybody with a real Dumble will not likely be sharing that for free... And any others you might see are almost guaranteed "models of a model" or a clone that might get you part of the way there but isn't a Dumble in the end (and those clones are also pretty pricey for the most part).
AmpliTube 5 will also always have the types of gear that TONEX simply cannot model (time-based, modulation, etc). That's part of the great complementary aspects of both and why AmpliTube will absolutely continue to be a flagship IK product. It is the top flagship and since TONEX doesn't do what it does, it probably will not be unseated or will at least only share the throne with TONEX over the long term.
Another consideration is that top brands choose IK in a large part based on AmpliTube's reputation. Yes, TONEX sounds amazing and will likely share the throne with AmpliTube but there will absolutely be partners that want to take advantage of the component modeling aspects of AmpliTube for their collections/gear and others that want TONEX amps and stomps to lead the charge, and even some who likely will want to use both products/technology.