Hello gsoneofficial and welcome to the forum.
The current sale price for TS2MAX is still 249. You are probably now seeing a further reduction as a cross grade price as you are logged into your account and you now have a qualifying product. I think it's just how the site automatically changes dependent on a user's products etc. You can check this buy logging out of your account and then going back to the shop to see the prices as an 'unknown buyer'.
Hope that makes sense. IKM certainly don't wait for individual users to buy software before dropping prices and, seeing as the launch price was around 1000, it's still a bit of a steal.
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